In Atlanta, Chicago, Dallas, Philadelphia, and Seattle in the 2008, broadcast radio reached 77% of American adults every day, making it second only to television, which garnered 95% daily reach according to MediaPost Terry Lancaster is the co-founder and a managing partner of instant-events.com: Automotive Advertising which provides car dealers with Radio, TV and Print Advertising plus pre-packaged sales events with no long-term contracts and no media or sales commissions.
