It's always been the car dealer's Secret Weapon: America's Love affair with the car.
And just because most 20 year guys spent more time playing XBOX than in the driveway under their hot rod, the love affair isn't over according to this article in today's USA Today.
At it's core buying a car is an emotional experience. Your advertising has to appeal to the consumer's emotions. The excitement of getting a new toy. The fear of getting turned down for a loan or losing out on good deal.
Keeping the advertising and sales process on an emotional level is your secret weapon for closing more deals with higher margins. It may be the only one you have left.
Terry Lancaster
Terry Lancaster is the co-founder of instant-events.com, an automotive advertising services firm with dealer clients in every English speaking nation on the planet.
instant-events.com provides car dealers with Radio, TV and Print Advertising plus pre-packaged sales events with no long-term contracts and no media or sales commissions.
When he's not hard at work helping car dealers across the globe sell more cars or shuffling his three daughters to Ballet, Gymnastics, Karate, Tennis, Swimming, volleyball and/or Basketball practice, he can generally be found, like any true native southerner, at the ice rink playing hockey.
Contact Info:
1-800-352-3305
lancaster (@) instantevents.com
Links
- instant-events.com: Automotive Advertising, Marketing and Sales Events
- The World's Cheapest Strategy For Making Your Customers More Receptive, Your Advertising More Effective and Your Salespeople More Productive
- How To Create Attention Grabbing, Market Dominating, Traffic Generating Newspaper Ads
- The 1% Rule Of Automotive Advertising
- Powersports Advertising
- HardSellRadio.com: Aggressive Radio Spot Production
- Car Loan Credit Center
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